SNACK DRINKS - ENJOYABLE AND HEALTHY FRUIT SNACKS: A MARKET WITH GREAT POTENTIAL FOR THE BEVERAGE AND DAIRY INDUSTRY

摘要

Consumers are paying ever greater attention to pursuing a healthy lifestyle. Time pressure is, however, likewise growing, which changes eating habits. The consumer today finds himself with less time to enjoy the traditional three main meals of the day- breakfast, lunch and dinner. To cope with a hectic lifestyle, however, he needs to stay healthy. Being able to resort to a snack is therefore important. The snacks we eat, as well as those we drink. The so-called snack drinks, are becoming more and more common on the grocery shelves. Snack drinks stand out because of the healthy, natural and simple way they quench appetite, thus combining enjoyment, convenience and health considerations, which may have to be taken into account. They offer a wide variety of choices concerning the innovative product, the shape of the packaging as well as distribution channels. The DohlerGroup spotted this trend at an early stage, and has developed successful new products inspired by the central theme "Enjoy natural healthy nutrition".