Building Brands: Indianapolis Fruit Co. launches three branding initiatives for retail

摘要

Indianapolis Fruit Co. has long been supplying whole and fresh-cut produce to foodservice customers in the Midwest, but retail products are a growing market, said Shane Towne, marketing and new business development coordinator for the company. Indianapolis Fruit Co. is a breadline distributor that was founded in 1947. In 1997, the company combined operations with Piazza Produce, and 10 years later bought McCartney Produce. The distributor now manages more than 150 refrigerated trucks and four facilities with more than 200,000 square feet of warehouse space. Piazza Produce handles the foodservice distribution and Indianapolis Fruit Co. does the retail distribution.