DIGITAL AGE MARKETING:ARE You STILL PARTYING LIKE IT'S 1999?

摘要

The Web is dying." These were surprising words, especially from the head of a digital marketing think tank. But Symposium keynote speaker Scott Galloway was referring to the traditional Web as we have known it for the past 15 years. More and more, Internet users are switch-ing to social media and mobile appli-cations. Rather than visiting a brand's website, they are going to its Facebook presence or turning to Twitter. And these changes are reshaping the way companies con-nect with consumers.