Since winning the FleuroStar Award last June, Petunia cultivars NightSky from the German breeder Selecta Klemm is poised to conquer the market.Election as the 'Winner with the Wow Factor' and the subsequent PR and marketing support have boosted this variety's pre-ordering. The international PR and promotion campaign has introduced NightSky to growers, exporters, wholesale and buyers. As pa* ofthe FleuroStar winner package, lifestyle photos have been made for promc tional use at retail/consumer level. NightSky attracted a lot of attention at the Floral- olland Trade Show in Aalsmeer (NL) and at the Spoga+Gafa Garden Trade Fair in Cologne (DE). Matching pots have been developed with Desch PlantPak and NightJ ky labels are available through Floramedia.
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