Jiffy lauches CarbonLite pot

摘要

Jiffy, a leading producer and supplier of premium quality growing media, media containers, seeds and other products related to the horticultural industry, has bolstered its green image by introducing its new Jiffy CarbonLite pot. Jiffy's director ofmarketing Roelof Drost outlines the company's green philosophy, its sustainable programme and explains why the new CarbonLite pot is the best near-term solution to displace petroleum and to reduce the carbon footprint of professional horticulture. According to Roelof Drost Jiffy considers itself as being green, from the day on which it started the production of biodegradable and fully compostable plant containers. "Jiffy is aware that it has responsibilities to the environment and therefore tries to lessen carbon footprint in the field of production, packaging, as well as company car policy. Furthermore, we are a member of'responsible' harvesting of raw materials."