Hooked on Lily Looks

摘要

In 2006, Dutch pot illy grower wetermg Pot Lilium teamed up with breeder Mak Breeding to create pot lilies with stunning looks. Since then, the Den Hoorn-based company has evolved from a mainstream grower of greenhouse pot lilies into a company whichis directly Involved with the breeding process, byib prodyctlon and marketing of its pot lilies. As owner of thirty pot lily varieties, which are sold under the brand name Lily Looks, the company has not only achieved more independence in the market buthas also upgraded the pot lily market with exclusive products. It's all about looks. You don't have to explain that to Peter van de Wetering, because as a grower of Lily Looks pot lilies, he knows all about it. "The quality standards are even higher thanin cut lilies. The ideal pot lily has a good shelf life, a uniform growth habit and offers balance and proportion. This creates the perfect relationship between the blooms, the stem and the foliage. And unlike cut lilies, a pot specimen must have broad, green leaves all the way down to the base of the plant and should feature upward facing flowers."