Jeffrey Lorberbaum, Mohawk Industries' chairman of the board, recalls a time when carpet was 65 percent of all flooring utilized in the U.S., and both manufacturers (Mohawk included) and retailers specialized in a single product category. That has changed significantly and the former carpet mill is now a $9 billion house of brands that produces every flooring category. "Most consumers had to go to different stores to satisfy their various product needs," Lorberbaum told FCW. "We saw an opportunity to change the paradigm as other products began expanding their share of flooring sales. We had broad relationships with all the distribution channels and a trucking and logistics system that could provide fast service and delivery across the country."
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