Understanding the Buying Preferences of Ruralpolitans

摘要

Bill Pershing had a problem. After operating a successful insurance agency for several years and putting his four kids through college, he and his wife, Kim, sought greener pastures. After living in town for most of their married lives, they decided to buy a 24-acre parcel in the country. Their homestead had 15 acres of pasture, a suburban-style lawn close to the house and heavy forests. The existing home was built in the 1960s and was in good shape, but it had been many years since the bam and a fallen-down fence around the pasture had held livestock. This created a dilemma for the Pershings who were enamored with the idea of restoring the fence and boarding horses so they could see them grazing peacefully from the house. Having horses meant rebuilding the fence, which meant restoring the barn so that it would be the same color and style as their home. In the end, Bill and Kim chose to make the improvements, but not bother with the horses. Instead they decided to turn part of the pasture into a small orchard. All of this required new equipment, which prompted Bill's first visit to an agricultural equipment dealer 5 miles away.