Why should you offer more when rebuilding a diesel engine? Because any shop can rebuild the OEM block or buy a direct replacement, but that will yield lower profits. Rebuilding a diesel engine with slight power modifications will get you more customers and offer you higher profits because of the modifications made that not everyone can do or has the knowledge to do. The diesel performance surge happened because of easy bolt-on products that quickly boosted the horsepower and torque of diesel engines. What's more sexy than a big 4×4 truck with horsepower?
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