Establishing the greenhouse brand

摘要

When it comes to production innovation, the greenhouse industry takes a back seat to no one. This has long been true on the production side of things. The move to more innovative marketing is now becoming more of a focus. Nature Fresh Farms, as one example, has developed an automated produce department merchandising system that helps ensure optimal storage conditions for cucumbers, tomatoes and peppers. It's featured in a YouTube video and certainly worth checking out. PickOntario has done an amazing job of promoting locally grown flowers in the province. It's set a template of how "buy local" programs can be launched and maintained. Check the website and follow the tweets. The challenge of our industry is that while we can grow with the best of them, we need to spend a little more time marketing the "greenhouse" label.