The Tour de France of Marketing: Once you know production expenses, volumes and transportation costs, then you can focus on the market

摘要

As we work together to finance your bio-energy project, we will discover that marketing your finished product is an extremely critical hurdle that needs to be cleared for your project to be successful. Doing a 20-page marketing study or speaking in generalities about the potential to sell biomass fuels to local greenhouses is not enough. You need to be able to show your investors and supporters that you have done your research and that you have tangible, written contracts with fixed prices, quantities and cash flow projections. To start with, you must understand that the marketing process will continue throughout the life cycle of your bioenergy project.