Swiss quality unlocks markets: The Alpine country continues to develop its production and marketing with a firm focus on high-end, premium markets throughout Europe

摘要

Switzerland's fresh produce operators are preparing for another major push at this year's Logistica as the country bids to establish even closer ties with high-end markets across Europe. With organic production continuing to expand across the countryand a possible free trade agreement the European Union currently up for discussion, the prospects for Increasing exports look extremely positive. According to Rolf Matter, spokesman for the Swiss Fruit Association, the Swiss fruit and vegetable export industry has been concentrating its efforts on targeting high-end markets and affluent consumers with premium quality products. A good example of this, says Mr Matter, lies in the country's apple export basket. "For many years, the big-sized fruits like Golden Delicious have formed the largest part of our exports," he says. "These are exported to France under the Golden Victor brand. In addition, new local breeding such as Rubinette, Maigold, Mairac and Diwa (well known under the namejunami) have fared well at an international level."