Confessions of and lessons from a life science marketer

摘要

The importance of effectively communicating your firm's story. For nearly 20 years, having served some 200 companies in every stage of development, I have been a life science marketing consultant in the business of clarifying and communicating vision. My role as a strategist, communicator, and educator intersects at my client's botlom line: to create value. But helping companies grow financially is secondary to my desire to facilitate the introduction of groundbreaking health care solutions to the marketplace. Along the way, I've learned a few lessons about business and marketing. And I must confess, I'm still learning. Below are several case studies and guidelines that may help your company maneuver the rough road to success.