Setra serves a select market: Operators who offer premium service opt for European styling

摘要

When it comes to offering customers a product that stands out in a crowd, Patrick Scully, chief commercial officer of DaimlerChrysler Commercial Buses North America (DCCBNA) in Greensboro, NC, says the Setra S 417 provides motorcoach charter and tour operators with a distinctive image. He says DCCBNA continues to market the Setra S 417 to operators who offer a luxury service. The luxury segment is about 20 percent to 25 percent of the sales of motorcoaches in the U.S., says Scully. "We have a number of operators that are looking to distinguish themselves in that market with a different vehicle look and different vehicle amenities."