'Plasma day' boosts equipment sales

摘要

To generate plasma-arc equipment sales, distributors can select from three formats or combinations of demos to draw crowds and ring cash registers. Adistributor can create excitement for plasma-arc cutting and tally profits on his sales ledger by scheduling a "Plasma Day" through Miller Electric. For example, Dave Rosengren, branch manager of Rockford Industrial Welding Supply, Rock Falls, 111., reports, "In less than two weeks since our Plasma Day we sold five machines. I'd say that's success. That's the most plasma cutters we've sold in that short of time - ever." Plasma Day is a hands-on training and demonstration day of plasma-cutting products and accessories for a distributor's staff and customers. The dedicated day showcases how plasma-arc cutting is faster, cleaner, less expensive, and more efficient than most metalcutting methods used in many fabrication, maintenance, and manufacturing applications. Miller Electric Mfg. Co., Appleton, Wis., first provided Plasma Day in 1995 for distributors across the country using its Miller Plasma Van, which is both a demonstration booth and mini-store stocked with products, accessories and consumables. Brian Schmidt, plasma-sales specialist with Miller Electric, captains the current tour and plasma events. He reports, "The company found the best way to sell Miller products is to demonstrate the cutting process and train people on what product features are best for their cutting needs."