Does a look behind gives way to future? - Analysis of the German fruit-growing by the means of an industry life cycle model. [German]Original Title Woher kommen wir und wohin gehen wir? - Analyse des deutschen Erwerbsobstbaus anhand eines Branchenlebenszyklus-Modells.

摘要

Cassia et al. (2006) claim that each industry develops along a specific industry life cycle with four stages: introduction, growth, maturity and decline. This essay tries to analyze the German fruit-growing industry by the means of the industry life cycle model. The main aspects of the analysis are "consumption and prices", "competition", "product innovation" and "process innovation". In summary, the German professional fruit-growing industry might be classified as to be in the mature stage.