UK Sales of make-up in the UK grew 11% in 2012, more than twice the rate of the total UK beauty market whose sales rose 5% compared to the previous year, according to NPD Group. Make-up accounted for 18% of all prestige beauty sales made before Christmas 2012, up 2% from 2011's result, with December's year on year value sales growth at 13%. Make-up sets were the most popular segment, accounting for 21 % of value sales. This was more than double its average share of the segment for the full year. Best sellers included sets offered on a 'purchase by purchase' basis, as well as mascara, lip gloss and multiproduct sets with trial sizes. NPD Group said that a reason for the growth could be that it was the most affordable category of prestige beauty: the average sales price of a make-up category product in 2012 was ￡21, compared to ￡31.79 for fragrance and ￡27.23 for skin care.
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