Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure This month's focus is hair care in consumer and national press (including supplements) for the period from 1 January 2014 to 1 July 2014, compared to last year's statistics. This includes all hair care categories -shampoos, conditioners, treatments, styling products and colourants.
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