GLOBAL TOP 50 BRANDS 2014

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GLOBAL TOP 50 BRANDS 2014

机译：2014年全球前50大品牌

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The beauty industry continues to be one of the most resilient but also one of the most competitive industries around. This year marks the publication of the fourth 50 Most Valuable Cosmetics Brands league table, calculated by the world's leading brand valuation consultancy, Brand Finance. As ever, the findings are illuminating.

机译：美容行业仍然是周围最具弹性的行业之一，也是最具竞争力的行业之一。今年是第40个最有价值化妆品品牌排行榜的发布，该表由世界领先的品牌评估咨询公司Brand Finance计算得出。与以往一样，这一发现具有启发性。

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《European cosmetic markets》 |2014年第5期|共8页
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European cosmetic markets Group;
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正文语种 eng
中图分类香料及化妆品工业;
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1. GLOBAL TOP 50 BRANDS 2014 [J] . European cosmetic markets Group European cosmetic markets . 2014,第5期

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4. Investigating the Effect of Global Brand on Willingness to Pay More by Mediation of Brand Perceived Quality, Brand Image, and Brand Prestige [C] . Fariborz Rahimnia, Tahmine Sarvari Iran International Industrial Engineering Conference . 2019

机译：通过对品牌感知质量，品牌形象和品牌声望的调解，调查全球品牌对更多支付意愿的影响
5. International public relations at top 50 global brands: A converged or diverged approach? [D] . Waiyachote, Pitchpatu. 2007

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6. Cigarette brands with flavour capsules in the filter: trends in use and brand perceptions among smokers in the USA Mexico and Australia 2012–2014 [O] . James F Thrasher, Erika N Abad-Vivero, Crawford Moodie, -1

机译：过滤嘴中装有香精胶囊的香烟品牌：2012–2014年美国墨西哥和澳大利亚吸烟者的使用趋势和品牌认知度
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

GLOBAL TOP 50 BRANDS 2014

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