Revealed...GLOBAL TOP 50 BRANDS

摘要

The beauty industry once again proved that you get out what you put in,reaping the rewards of judicious investment in innovation,as the 2020 Brand Finance Cosmetics 50 demonstrates.In terms of brand strength-a key contributing metric to brand value-cosmetics brands showed their mettle.°Compared with other sectors,it[beauty]is a strong sector,because companies overall still invest lots of money into R&D,”Hui Crystal Hu,Senior Analyst at Brand Finance,tells SPC.”And if we look at cosmetics and skin care companies’financials in 2018-19 the majority of them performed quite strongly.