The key drivers in the short-term outlook for U.S. meat exports include politics, economic variables, domestic production, market access, consumer trends and competitor developments. These drivers appear to be the basis for the four major themes thatimpacted beef marketing in the Asia/Pacific region in 2007 and into 2008, says Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president. Each country in Southeast Asia presents its own basic meat demand parameters the U.S. must meet if market access is to increase, he says.
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