Yoghurt basks in healthful image -U. S. dairy industry learning from Europeans

摘要

European consumers have long known the healthful benefits of yoghurt and daily consumption is more routine than an exception. As American consumers learn more about food's overall impact on their health, yoghurt makers are taking the opportunity to boost the heaithfulness of their offerings. In the vast majority of societies, consumers generally want to lose weight and add years to their lives. Bombarded by news reports about the long-term effects of what they put into their bodies, consumers have become much more conscious of the foods they eat and the beverages they drink. The growing awareness of the value of a healthy diet bodes well for yoghurt, a food dubbed "the oest of what dairy has to offer" by Cabot Creamery Cooperative, Cabot, Vt. Long known as inherently healthy, yoghurt took a while to catch on in the United States when it first became widely available in the 1970s and has come to enjoy widespread acceptance in recent years, thanks in large part to extensive R&D efforts by major players like Yoplait, Dannon and Stonyfield Farm. Theircollective efforts have resulted in yoghurts designed for every segment of society and every possible dining occasion.