The proportion of food items sold under retailers' own brands is set to increase dramatically over the next 15 years, according to a report published last month by Rabobank. Areport published last month by the Food and Agri Research division of Netherlands-based group Rabobank has predicted that the global market share of private- and own-label food products is set to double from the current 25 per cent to 50 per cent in 2025. The report, entitled 'Private Label vs Brands - an inseparable combination', suggests that so-called A-brands will retain their importance for retailers because they will anchor categories' price levels, and give consumers choice and products they recognise.
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