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Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands

机译：私人标签界限扩散和私人标签层定价：私人标签与国家品牌之间的竞争的新维度

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Gizem Hökelekli; Lien Lamey; Frank Verboven;
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1. Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [J] . Gizem Hoekelekli, Lien Lamey, Frank Verboven Journal of retailing and consumer services . 2017,第May期

机译：自有品牌产品线激增和自有品牌等级定价：自有品牌与民族品牌之间竞争的新维度
2. The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty [J] . Natalia Rubio, Nieves Villasenor, Maria Yaguee Journal of Product & Brand Management . 2020,第1期

机译：私人标签层和私人标签命名策略在私人标签品牌股权与商店忠诚关系中的作用
3. Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan [J] . Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Journal of Product & Brand Management . 2007,第6期

机译：消费者是否意识到国家品牌，国际自有品牌和本地自有品牌之间的差异？台湾案
4. Which Price Is Best? The Impact of Pricing on Consumer Decision-Making and Evaluations of Premium Private Labeled Brands [C] . Katharina-Maria Fonferek, Sascha Steinmann, Hanna Schramm-Klein AMA Wenter Marketing Educators Conference . 2014

机译：哪个价格最好？定价对消费者决策和评估高级私人标签品牌的影响
5. Price and promotion effects of branded and private label products using scanner data: A national-level, market-level, and store-level analysis of spaghetti sauces [D] . Seo, Seong-Cheon 1997

机译：使用扫描仪数据对品牌和自有品牌产品的价格和促销效果：意大利面条酱的国家级，市场级和商店级分析
6. Comparison of the Nutritional Quality of Branded and Private-Label Food Products Sold in Italy: Focus on the Cereal-Based Products Collected From the Food Labeling of Italian Products Study [O] . Donato Angelino, Cristian Del Bo, Nicoletta Pellegrini, 2021

机译：在意大利销售的品牌和私人标签食品营养质量的比较：专注于意大利产品研究中收集的谷物产品
7. Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [O] . Hökelekli Gizem, Lamey Lien, Verboven Frank 2016

机译：自有品牌产品线激增和自有品牌等级定价：自有品牌与民族品牌之间竞争的新维度

Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands

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