Forces of change: Ten ways to increase lighting sales

摘要

paraSome of the important points that lighting professionals need to consider to increase sales are discussed. The complexity of the industry necessitates specialization of control, solid states, sustainability, and energy audit. Encouraging ongoing education for staff is necessary and peripheral communication, while business skills are also required. With new sources lasting up to 100,000 hours it is necessary to add skills beyond just luminaries. Every contact with a customer can be an opportunity to influence how they perceive your company, so encourage longer not shorter phone calls for customer relationships. Spending time to improve the company's activities makes it more proactive and less reactive. Conducting separate brainstorming and roundtables for distributors, design and build contractors, specifiers, employees, allows a better understanding of activities./para