Comportement d'achat des consommateurs envers le camembert AOC de Normandie. (Consumers' Purchase Behaviour towards PDO Camembert Cheese from Normandy. With English summary.)

摘要

Consumers' attitude towards Product of Designated Origin cheeses seems very positive. The observation of the market's shares and of consumption patterns shows a different reality. Based on consumers' panel data, we analyze purchases of PDO labeled Camembert from Normandy. We study the gap between attitude and actual behavior.