PR's Broken Promises''(Doug Smith, E-Scrap News, December 2011) gives the impression that the author perceives extended producer responsibility (KPR) laws as,a "broken model," and that existing U.S. KPR laws for electronics should be dismantled. What is obscured by the article's title is that the author actually advocates for moving toward a purer form of EPR - individual producer responsibility - to send a strong financial signal to producers and reward them for making products that have lower environmental impacts.
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