CAMPAIGNS AIM TO ACCENTUATE THE POSITIVE AND ELIMINATE THE NEGATIVE

摘要

Two opinion-forming campaigns are being put in motion on both sides of the Atlantic to straighten public misconceptions and improve the social acceptance of plastics. The Plastics 2020 Challenge has got going in Britain, while in the USA the Society for the Plastics Industry is about to start an internet-based campaign targeting "the millenial generation".