A study of perceptual biases in end users from the perspective of inclusion of Vastu and Feng Sui in retail house category in Delhi NCR

摘要

As demonstrated by several study abroad and in India that end users perception changes regarding the factors of well being by inclusion of domestic tradition in the construction of retail housing, the researchers tried to test the hypothesis in Indian context. Vastu being a popular Indian tradition and feng sui also fast gaining popular imagination in recent year as cited by Hanumantappa, the researchers designed a descriptive statistics to study the same. A non probability snow ball sampling was taken in from the reference sample frame of 18 property agencies. Sample size of 518 was taken from Delhi, Gurgaon, Ghaziabad, Faridabad, Noida and" Greater Noida. The questionnaire was validated with 3 civil engineers of experience ranging between 7 to 19 years and 5 Architects with experience ranging from 12 to 16 years. There was a significant difference between perceived comfort on multiple parameter based on prior knowledge of inclusion of traditional techniques. The knowledge of Vastu among consumers was limited. The research merits further exploration into finding the contributing factors for the changes. The research is confined only to houses of 2 to 4 BHK so it cannot be applied to pan India.