Toy Story: The battle of Barbie versus the Bratz

摘要

Mattel, Inc. makes the iconic Barbie doll, which has ruled the fashion doll market since its introduction in 1959. However, in 2001 MGA Entertainment introduced a new line of fashion dolls called Bratz. These dolls, considered more "urban, multi-ethnic, and trendy" than Barbie, quickly became hugely successful.