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Development of an Electronic-business Planning Model for Small and Medium-Sized Enterprises

机译:中小企业电子商务计划模型的开发

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摘要

Many companies want to conduct more business and improve performance using electronic, computer-based and telecommunication-enabled business processes. However, many small and medium-sized enterprises (SMEs) have little understanding of, and cannot comprehend, future technological developments. This paper presents the findings of a research project funded by the Centre for Enterprise in 2000-2001 into developing an e-business planning model for SMEs. The model architecture is top-down in the sense of moving from a high-level strategic appraisal of e-business opportunities in level 1 to the selection of particular e-business technologies in level 4; but it is also critical for a company to integrate the different levels of decision-making from the identification of business value to the implementation of relevant technologies in order to facilitate the delivery of products/services to customers. The paper also reports the findings of a case study conducted in a SME in order to illustrate how the e-business planning model proposed is applied in a practical context. This shows how the model can be used to generate an action plan for taking a business from its current position to a strategically desired state.
机译:许多公司希望使用电子,基于计算机和电信的业务流程来开展更多业务并提高性能。但是,许多中小型企业(SME)对未来的技术发展了解甚少,无法理解。本文介绍了由企业中心在2000-2001年资助的一项研究项目的成果,该项目旨在为中小企业开发电子商务计划模型。从从对级别1的电子商务机会的高级战略评估过渡到级别4的特定电子商务技术选择的意义上,模型架构是自上而下的;但是对于公司来说,整合从决策商业价值到实施相关技术的不同层次的决策以促进向客户交付产品/服务也至关重要。本文还报告了在SME中进行的案例研究的结果,以说明如何在实际环境中应用所建议的电子商务计划模型。这显示了如何使用该模型生成行动计划,以将企业从其当前位置转移到战略上所需的状态。

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