Behavioural study of the livestock owners to enhance the productivity in saline belt of Sundarban, West Bengal

摘要

The study was conducted with randomly selected 18 landless, 26 marginal, 23 small and 14 medium-large livestock owners from two selected villages of saline block of Sundarban of South 24-Pargs. district of West Bengal. The relevant socio-psycological, communication and administrative characteristics of the livestock owners were selected and their relationship with the adoption behaviour about vaccination against contagious diseases, deworming and feeding of concentrates were computed. Attitude towards dairy farming, knowledge about A.I., vaccination, deworming, cultivation of green fodder and feeding of concentrates were positively and significantly correlated with the adoption of vaccination against contagious diseases, deworming and feeding of concentrates whereas innovation proneness and knowledge about feeding of green fodder were not significantly correlated. Personal cosmopolite was positively and significantly correlated with the adoption of all three animal husbandry practices; whereas mass media communication was significantly correlated with the adoption of only feeding of concentrates and communication skill was related with adoption of vaccination against contagious diseases. Personal localite was no way related with the adoption ofthese three practices in saline belt of Sundarban. Marketing orientation and risk orientation were positively and significantly correlated with all these three practices whereas social participation was not.