HARLEY EARL'S DESIGNING WOMEN

摘要

NINE REMARKABLE DESIGNERS AND ONE UNPRECEDENTED SHOW REDREW THE ROLE OF WOMEN IN AUTOMOTIVE DESIGN. Studebaker in 1944 and later went on to Tucker. But only in the postwar era did automakers start to think seriously about women. The mass move to the suburbs brought with it the two-car household and suburban female drivers. By the mid-1950s, the biggest question in the car business was how to appeal to women. Earl decided that the best way to sell more cars to women would be to involve them in the design process. In 1955 he traveled to the Pratt Institute in Brooklyn, New York, to find suitable candidates. There Earl found seven of the nine designers that GM public relations came to call the "Damsels of Design."