New Beetle

摘要

The Volkswagen New Beetle dies this summer, only to be reborn in early 2011. And plans are afoot for another life after that. VOLKSWAGEN'S NEW BEETLE never could have equaled the performance of its predecessor-the original Beetle sold 21.5 million units over fifty-eight years-but, in modern terms at least, its eleven-year run has been a long one. First introduced in 1998, the New-Beetle initially met with great fanfare (in the United States, if not in Germany), but by 2009, sales dropped to an all-time low of fewer than 15,000 units in the U.S. So the marketing strategists have decided to pull the plug, effective this summer.