1979-1994: Saab 900 - The world's best roads are sometimes dead ends

摘要

SOME SLOGANS ARE INVENTED by marketing folks to help shape a company's image. Others simply relay the truth. SAAB stands for Svenska Aeroplan Aktiebolaget, so the cars were indeed "born from jets," as the company's advertising once boasted. The "find your own road" campaign couldn't have been more appropriate, although "we at Saab found our own road" might have been more accurate. If there's one thing Swedish engineers did best, it was ignore conventions. Saab's own road - in retrospect a bumpy path to a bankrupt dead end - once looked to be among the most interesting in the automotive universe. Nostalgically speaking, it's a memory lane best taken in the original 900, which was an evolution of the 99, the car that made Saab a household name and solidified the brand's unconventional reputation.