Locating the Average Consumer: His Judicial Origins,Intellectual Influences and Current Role in European Trade Mark Law

摘要

In the recent European Court of Justice ("ECJ") decision Procter & Gamble v Office for Harmonisation in the Internal Market (Trade Marks and Designs) ("OHIM"),the applicants sought to register a community trade mark for various white tablets (some speckled and some with light green layers) in respect of washing machine and dishwasher cleaning products.