FOUR FOR GOOD PUBLICITY: provides four fantastic tips to secure great PR coverage for your business

摘要

In the last 30 years I've been fortunate to secure some amazing PR coverage for my business. And not just the odd line here and there in local publications, but hefty coverage in The Financial Times and The Financial Mail, plus double page spreads in business and trade publications (not to mention a spell on TV and many radio interviews). But I'm not a PR professional, I'm a marketer who has learned how to communicate effectively with folk that can help me get my message out to my target audience: the small business community.