I WOULDN'T HAVE COME TO JLRIFI DIDN'T BELIEVE IN THE POTENTIAL OF THE BRANDS. NOW I'M EVEN MORE CONVINCED

摘要

CEO RalfSpeth talks to Richard Bremner about chess, the Evoque and the revitalisation of JaguarLand Rover. We're starting a new time in Land Rover history," says Ralf Speth, the CEO of Jaguar Land Rover. "We're launching a new car, in a new class, to new customers." Could it be that the launch of the Range Rover Evoque will come to be seen as a watershed moment for Land Rover, just as were the launch of the original Range Rover in 1970, the Discovery's arrival in 1989 and the Freelander's in 1997?