No 20 Land Rover Discovery - How a brave marketing maverick capitalised on the Range Rover's success

摘要

Back in the 1980s, Land Rover discovered that it could make rather a lot of money by finding new ways to bump up the price of the Range Rover, which had gradually become the desired wheels of country-life dreamers. Adding an extra pair of doors, offering an electrics option pack (motorised mirrors, electric windows, ker-plunk-noisy central locking) and introducing the Vogue model triggered even fatter profits flowing from an already lucrative car. Land Rover was perfectly positioned to ride the avalanche of worldwide demand that was welling for SUVs, except that, astonishingly - or not, given that this was BL - there were no new products in the cupboard other than small improvements for the models it made already.