'To achieve all that is possible, you must aim for the impossible'

摘要

That's the philosophy of Wolfgang Durheimer, new boss of Bentley and Bugatti. Steve Cropley asks what he's got in mind. So far, I've only driven a car at 375km/h," says Wolfgang Durheimer, the newboss of Bentley and Bugatti. "So 400km/h is still a target." For most 52-year-old car company bosses, 233mph would be fast enough. However, Durheimer is no ordinary car company boss. He's the man carefully chosen by Volkswagen's board of management to take over the two brands that make their fastest cars, to improve them and to make them profitable. He is also the man who previously spent 12 years at Porsche making the 911 go and sell better, and before that set BMWs motorcycle division on the road to making performance bikes rather than safe choices for old men.