Electric BMWs to go upmarket: Munich looks at pitching its 'Project i' family of bespoke EVs as premium models

摘要

BMW WANTS TO position its forthcoming family of electric cars as 'premium' vehicles, occupying the top tier of the emerging EV sector. Designers at BMW's Technik and FIZ technical centres in Munich are formulating new design themes for the cars, collectively known as Project i, which will be available with two, three and four wheels.