Consensus-builder Krueger takes the reins at BMW: How a low-profile but charismatic executive won over key factions

摘要

Boyish looks and affable smile aside, Harald Krueger remained largely a blank slate for BMW shareholders gathering in Munich's Olympic Hall last week to get a glimpse of the new chief executive. The 49-year-old mechanical engineer sat patiently on the podium during the annual general meeting, waiting for outgoing CEO Norbert Reithofer to finish his speech about the challenges and opportunities facing his successor.