Rethinking Scion: Quirky goes mainstream, so the brand adapts with a sporty coupe, hip music, maybe U.S. production

摘要

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years. But the second-generation xB and xD, which arrived in mid-2007, are still on showroom floors, with no indication that they will be replaced anytime soon. The tC coupe was around for six years before it was changed last summer.