Dealer's 'huge!' commercials get into people's heads: Billy Fuccillo's Kia commercials blanket Cape Coral, Fla.

摘要

Just try to get away from Billy Fuccillo in Florida's Fort Myers-Cape Coral market. He won't let you. In an era that is tilting toward soft-spoken sales pitches and Internet-based social-media relationship marketing, Fuccillo is blowing it out like a brass band. He is everywhere in Cape Coral, running TV spots that seem to flow back-to-back from station to station. Consumers follow his commercials like a reality TV show, even if they don't want to buy a new car.