In the rodeo arena, Ram reigns: Across horse country, pickup promotions pay big dividends

摘要

Like a trailer to a truck, Chrysler's Ram brand has been hitched to the world of rodeo and its vast community of horse enthusiasts. It's a marketing match that has made Ram the dominant automotive sponsor of America's rodeos and has helped it sell "countless" trucks over the past three decades, says Bob Hegbloom, director of the Ram truck brand.