VW calms dealers, charts 'next big step': New CEO to refocus ads in advance of key launches

摘要

NEW ORLEANS - Michael Horn is new enough to his U.S. assignment that he's still looking for a permanent home in suburban Washington for his family. But Volkswagen Group of America's new CEO hasn't had a moment to waste getting his corporate house in order. Horn, who headed VWs global aftersales business in Germany before his appointment in December, met with VW dealers here Jan. 26 hoping to quell a near-revolt over stairstep bonuses, shrinking profits and complex commands from the factory. Judging by dealers' reactions to his promises, he seems to have succeeded.