Old-school Rizza roars into the digital age:: Driven by Gen Y, retailer embraces iPads, apps

摘要

In an age when auto dealers are plunging into digital tools for marketing, store management and customer retention, Chicago's Rizza Cars has become a star practitioner. The six-store retailer with Ford, Lincoln, Acura, Buick, Cadillac, GMC, Kia and Porsche brands is a case study of a traditional dealership group transforming in a new era of operating technologies. At Joe Rizza Ford Orland Park, the group recently instituted ServiceEdge, an ADP Dealer Services app that aims to speed service work and improve in-store communication.