GM dumps plan for a flashier Cadillac sedan-Sources: Execs decided $100,000+ car failed to justify investment

摘要

DETROIT - General Motors has decided to deep-freeze a range-topping ultraluxury sedan it was developing for Cadillac, according to three people with knowledge of the company's plans. GM executives recently concluded that the rear-wheel-drive car, which would have been a low-volume showstopper priced well north of $100,000, didn't offer enough brand-building pizzazz to justify the investment, the sources said. Designers recently were taken off the program and reassigned.