Cue from airlines helps dealership cut no-shows: 'Appointment boarding pass' confirms test drive time

摘要

In the fall of 2012, Robert Karbaum sat at a gate at the Las Vegas airport waiting to fly home to Toronto. The e-commerce manager at the seven-dealership group Weins Canada Inc. had been in town for an innovation conference, at which dealers pitched their best ideas for a chance to win prize money.