Part 4: Korea - Future products: Korean brands keep pushing their boundaries

摘要

New products on the way from Hyundai and Kia will continue to test the boundaries of both brands. Following the launch of its up-to-$42,000 Cadenza sedan, Kia will continue its march upscale when it brings a flagship sedan, the Quoris, to the United States as early as next year. Kia's rear-wheel-drive counterpart to Hyundai's Equus flagship is expected to cost more than $50,000 and have loads of high-tech features and luxury amenities. If consumers embrace it, the car will help diversify the brand beyond the design-oriented, value-based attributes for which Kia is best known.